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Search Engine Optimization

One of the biggest mistakes that novice website owners make is to assume that because their product is better than their competitors, it will rank higher. In a perfect world, that would be the case. In our world, it most certainly is not. Another similar misconception is the fact that because a website looks nice, it will rank higher or have high conversions. Wrong again. The fact of the matter is that SEO (search engine optimization) puts the ‘profitable’ in profitable website
Search engine optimization is what gets any website to the top of the search results. It does not happen on its own and it does not happen as a result of pretty designs and beautiful graphics. There is an art and a science to SEO. It has to do with a variety of different things that can’t really be summed up perfectly. The search engines have various algorithms to decipher which websites should place where on the search results. The algorithms are ever changing and never fully given to the public.
Some of the things that the SEO specialists know of for sure consist of the following factors: first is the domain name. The search engines want to bring back relevant results to the internet users. That is why they place a great amount of weight on the domain name itself. If it is close to the keyword that is typed in, it is more likely going to reach the top of the page. For instance, if someone types in ‘EMT training’ and the domain name is www.EMTTraining.com. it will most likely greatly and positively influence the position on the results. Second, links. The more links that are pointing to a webpage, the more likely it is going to be a relevant, useful site. It shows that by popular demand consumers and other websites think the sites they link to be worth linking to. This means the more links you have, the better your results will most likely be.
Again, there are a variety of other factors that tie into SEO. The important thing is to invest in it because that is one of the only ways you will be able to get profits. You have to be found in order for people to buy. They will only find you if you have good search engine optimization. So invest in that and you will have much higher chances of developing a profitable website.
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